About UsOver the course of just the last few years, online dating has grown into a billion-plus dollar industry and gone from a practice suffering from a strong social stigma to a largely accepted form of dating employed by millions of people. This industry was initially dominated by a few players running pay sites, a difficult task on the internet where consumers are used to getting nearly all online content for free. On the first day of Summer 2008, amidst these pay sites and a single successful free site, two hard working and enthusiastic Vancouverites launch a new 100% free dating service: DatingBetter.com.
Having become familiar with the major sites over the past couple of years, the creators of DatingBetter.com saw a need for another free site to compete with the other veteran Vancouver based free dating site Plentyoffish.com and the pay sites that remain the stalwarts of the industry. Most internet users shy from paysites of any kind, and the free offerings were frequently badly marketed or badly designed. Thus DatingBetter.com was born, with the aim of providing a superior website promoted with a mix of traditional and creative marketing.
Focusing primarily on delivering an improved experience, the creators of DatingBetter.com strove to design a website that was both visually appealing and, most importantly, user friendly. The user interface and navigation was carefully designed to make using the site easy and quick, and streamlining the site to provide just the features which most users want and use. The result is a near-flat learning curve, signup in just a few minutes, and an array of dating tips, articles, and zodiac matches. DatingBetter.com strives to maintain a better product than the competition by staying humble, listening to their users, and continually looking for ways to improve their product and cater to their users.
As online dating heads towards universal acceptance, it is expected to grow significantly. In todays fast paced urban centers many singles find it difficult to meet compatible partners for lack of time. Residents in rural areas are typically limited by the small number of singles in their area. Both problems are largely solved with online dating, where singles can easily find other singles likely to be compatible by filtering based on issues important to the user, such as interests, age, location, lifestyle, values and beliefs. Moreover, anyone can participate in online dating at any time, from the safety and comfort of home, helping reduce the stress typically experienced when trying to meet singles.
Despite the benefits of online dating, many implementations thus far have left much room for improvement, and required sometimes costly memberships. Nothing helps an industry improve its product like competition, and this is exactly what DatingBetter.com hopes to do by entering the market with a superior service and a philosophy of continued refinement based on user feedback. DatingBetter believes the online dating industry has to improve to successfully cope with the additional demand it expects of the industry as a whole, as singles continue to realize the benefit of the transparent nature of online dating. Expensive matchmaking services have their success stories, but their approach is flawed. Attempting to become familiar enough with a person to know who would make a good partner for them, all in the course of a half hour interview, is an unrealistic goal. No-one knows a person's likes and dislikes as well as the subject person themselves, which suggests the most capable matchmaker for any given person is themselves.
We hope you like our offering, and hope we play a part in you finding your Perfect Partner!
- The team at DatingBetter.com